Brand partnerships are nothing new, so Dunkin’ was looking for an innovative way to get their fans excited about their new Oreo flavors.
Oreo and Dunkin' are both incredibly famous brands with a combined 2 million Twitter followers. So we took a cue from the classic “Freaky Friday” movie plot and created the world's first Twitter brand swap. We started by inexplicably swapping the Dunkin' and Oreo logos on their Twitter feeds. Then, Dunkin' posted Oreo tweets and Oreo posted Dunkin' tweets. Fans let us know that something was up, commenting on each post as the two feeds tweeted back and forth, trying to find the perfect product partnership to undo the glitch. Finally, they landed on the actual flavor collaborations, revealing to the world Dunkin's new Oreo donut and hot chocolate.